As I explained last week, building your LinkedIn profile to attract good IT Recruiters is only half the battle when it comes to utilizing LinkedIn’s capabilities to help you find a job, even if you use Kennected linkedin software. It comes down to two simple approaches: you can find the people with the jobs, or you can make it so the people with the jobs can find you. To maximize your efforts, I recommend using both methods.
Find the People with the Jobs:
Search the Job Postings – Many users are so comfortable with the networking aspect of LinkedIn, it’s easy to forget there are searchable jobs being posted here, so leave no stone unturned. Pull down the “Jobs” tab at the top of the page and save a few search agents — you’ll have LinkedIn doing the work and you can focus on proactive networking.
Follow Companies – More and more companies are starting to enhance their LinkedIn Company Profiles with job postings, information on their benefits and corporate culture, videos, blog articles, etc. Once you have a list of local companies that hire people like you, start following them so you see their updates in your activity feed.
Reach out to Recruiters – Don’t be afraid to let recruiters know you’re looking. Most recruiting firms specialize in finding specific talent, so look for ones that concentrate on your area of expertise, and request to connect with them. Even if they don’t have a job for you right now, they can be a great source for search advice and help you open up your network.
Make it Easy for the People with the Jobs to Find You:
Build Up Your Network – It’s basic math: the more connections you have, the greater chance someone will see your profile updates, know you’re actively looking, and know about an opportunity for you. Your number of connections also affects how your profile ranks in recruiter searches: you’re obviously more likely to be seen if you have 300 connections as opposed to 30.
Join Groups – LinkedIn hosts thousands of discussion groups covering just about every skill set and professional association you can think of, making them a prime place to discover new connections and keep up on the latest news. Start by joining your college’s LinkedIn alumni group, then search for groups focused on your technical skills and industry. Looking for a Java development position? Try joining Java Developer Network, Java Developers, and Java EE Professionals — Jobs. These groups have tens of thousands of members, so it isn’t enough to just join and make like a wallflower. Stand out by “liking” other members’ posts and contributing intelligently to discussion threads.
Another important reason to join groups is for the job postings — most groups include a “Jobs” tab where recruiters and hiring firms post paid ads. Within the same section you’ll find a “Job Discussions” link which includes hundreds more opportunities posted at no cost to recruiters.
Post Updates and Comment – When you share an update, comment on someone else’s post, or start a discussion in a group, your connections can see it in their LinkedIn activity feed and any “daily digest” emails they subscribe to. It’s a great way to keep yourself in the minds of your connections, and establish yourself as an active LinkedIn user.
Position Yourself as an Expert – If you drop down that little search box in the upper right of any LinkedIn page, you can search “Answers.” This is a Q&A forum comprised of thousands of questions covering every professional quandary you can imagine. An example question I came across today: “C# or Java — which would you use for real time trading platforms, and why?” If you have a great answer to contribute, jump in and strut your knowledge for all to see!
Make Yourself Easy to Reach – I wrote this last week too, but it’s so important I’m mentioning it again! If you’ve followed my other tips, you’ve been working your tail off (good networking can be a full time job!), so it would be a shame to miss an opportunity because you didn’t include a real email address, phone number, Twitter handle, etc. on your profile.